BNB Chain Enhances Stablecoin Retention with TVL Incentive Program and DeFi Integration

As part of its mission to onboard the next billion users and bridge the gap between Web2 and Web3, BNB Chain is expanding its focus on stablecoins through a series of retention-driven initiatives, including the Total Value Locked (TVL) Incentive Program, deeper integration of stablecoins into its DeFi ecosystem, and a newly launched Gas-Free Campaign.

Gas-Free Campaign: Zero Fees for Stablecoin Transfers

BNB Chain’s Gasless Carnival Season eliminates gas fees for transferring or withdrawing stablecoins (USDT, FDUSD, USDC) on BNB Smart Chain (BSC) and opBNB. This campaign, live from September 19, 2024, is available across platforms like Binance, Bitget, Gate.io, MEXC, and wallets like Bitget Wallet and SafePal. It also covers transfers via Celer cBridge, making stablecoin transactions faster and more cost-effective.

TVL Incentive Program

The TVL Incentive Program, offering a total prize pool of up to $300,000, encourages DeFi projects to expand their TVL on BNB Chain by rewarding growth in stablecoin and BNB staking. Open to all DeFi projects on opBNB and BSC, the program features two challenges: the BNB Staking Challenge with a $100,000 prize pool and the TVL Challenge with a $200,000 prize pool. Participants are ranked based on incremental TVL growth, with special weighting for stablecoins (FDUSD, USDT, USDC) and BNB. The program runs from September 12 to October 11, 2024.

DeFi Integration: High APY Opportunities

BNB Chain is further enhancing stablecoin utility by integrating them into top DeFi platforms like Venus and PancakeSwap, enabling users to stake and provide liquidity with competitive APYs. This initiative allows stablecoin holders the opportunity to earn returns while contributing to the liquidity and stability of BNB Chain’s DeFi ecosystem.

Stablecoin Adoption and Real-Life Utility

To make stablecoins more practical for everyday use, BNB Chain is collaborating with payment gateways to facilitate real-world transactions using stablecoins. This integration bridges digital and traditional financial systems, making stablecoins a key driver in BNB Chain’s strategy for mass adoption.

Through these initiatives, BNB Chain is reinforcing its commitment to making cryptocurrency as accessible and practical as traditional money, driving forward the adoption of decentralized finance and stablecoins.

About BNB Chain

BNB Chain is a community-driven blockchain ecosystem that is removing barriers to Web3 adoption. It is composed of:

  • BNB Smart Chain (BSC): A secure DeFi hub with the lowest gas fees of any EVM-compatible L1; serves as the ecosystem’s governance chain.
  • opBNB: A scalability L2 that delivers some of the lowest gas fees of any L2 and rapid processing speeds.
  • BNB Greenfield: Meets decentralized storage needs for the ecosystem and lets users establish their own data marketplaces.

Setting a high bar for security, the AvengerDAO community protects BNB Chain users while Red Alarm provides a real-time risk-scanner for Dapps. The ecosystem also offers a range of monetary and ecosystem rewards as part of its Builder Support Program.