Subba & Veritas (part of the Britevue Group) are joining forces to provide a BSV Blockchain enabled token system designed to verify fan reviews. In addition to the blockchain enabled verification service, the token system also rewards fans through a highly scalable gamification program to help artists and event organizers drive further engagement with their fans/customers.
Veritas’ technology further underpins Subba’s mission of providing a community of trusted fan reviews to help other fans make the most informed purchase decisions possible when it comes to buying festival and show tickers. At point of purchase a token is issued verifying the customer’s ticket so any subsequent reviews can be linked to the ticket and therefore identified as “real”. This will enable Subba to provide another level of trust to qualify reviews of the event. Furthermore, due to Veritas’ technology, the system also provides multi-level fan data and a rewards program so our partners can increase ticket sales while dramatically reducing marketing and promotion costs.
Connor Murray, CEO of Veritas said: “We are thrilled to partner with Subba as we begin to integrate the Veritas platform into various industries. As a frequent concert goer and music fanatic, Subba’s platform is something I am very enthusiastic about and we are excited to bring authenticity and transparency to their event reviews.”
The Veritas technology will underpin Subba’s partnerships with a number of the biggest ticketing platforms around the world, while providing customers with further reassurance that the event reviews are genuine and honest accounts of fan experiences.
Mark Jennings, Subba’s Founder & CEO said: “This is a big milestone for Subba and I’m hugely excited to be working with Connor and the Veritas team. We are sometimes asked about the validation or authenticity of the user generated reviews featuring on Subba, Veritas’ technology not only answers these questions but it does so much more. It will enable Subba (and our ticketing partners) with the ability to further reassure fans that their purchase decisions are the right ones, along with rewarding them for their purchases. This is a game changer for the wider industry.”
About Subba:
Subba’s platform focuses on user generated reviews of music and festivals… like a TripAdvisor/Yelp/Rotten Tomatoes for live and recorded music. Subba is open to everyone to review all genres of music and live experiences and currently publishes over 10,000 fan reviews a year, covering more than 3,000 artists and nearly 150 festivals from around the world.
